Why Your Customer Engagement Needs to Evolve

Presented at CRM Evolved, Istanbul - November 4, 2015

In this presentation given at the CRM Evolved event in Istanbul on 4 November 2015, Peter Woods, Marketing & Decisioning Specialist at Pegaystems, explores how today’s customers expect an experience that revolves around them. They expect great service whether they’re on a phone, on the Web, in-store, or using an app. However, the complexity of today’s business makes it hard for businesses to truly know a person across marketing, sales, service, and operations. What if you could treat every customer like your first? What if every interaction was an opportunity to create loyalty and lifetime value? Learn how many of the worlds most valued companies are anticipating customers’ needs and delivering a personalised real-time customer experience across any channel. It's CRM, Evolved.