When Customers Don't Follow the Script

Modern businesses spend tremendous time and resources mapping, analyzing, and scripting the perfect customer journey.

The problem is, today’s connected customer chooses their own journey - flowing across channels, shifting preferences, and taking unpredictable routes to a fluid destination.

In this webinar, you’ll learn how the team at the Royal Bank of Scotland, supported by Comet Global Consulting, has overhauled their experience using personalized, actionable insights in real-time to make the right decisions.