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What Consumers Really Think About AI: A Global Study

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AI is poised to transform everyday life, including how consumers interact with businesses. While the upside of that is enormous for both parties, there are educational and emotional hurdles to be cleared before consumers feel comfortable enough to use AI to its fullest potential. This survey of 6,000 consumers across six countries shows a wide range in understanding, attitudes, and receptiveness towards AI.

Download this report to learn:

  • Consumers’ misperceptions and fears around interacting with AI
  • Areas where consumers see current – and future – value from using AI
  • How businesses can transform customer engagement with AI

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Product Area: Platform Product Area: Marketing Product Area: Pega Platform Topic: Personalized Customer Experiences Topic: AI and Decisioning
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