Wesfarmers: Rapidly Reaching New Business Markets - Transformation with BPM Technology

Leveraging Technology to Reach New Markets

Since 2009, the Australian Underwriting Operations of Wesfarmers Insurance has undergone a major transformation. Technological innovation has played a significant role as the company sought to standardize the go-to-market processes for its insurance brands across both established intermediated insurance channels and new direct channels.

Business Goals:

  • Leverage technology to access new direct-to-consumer market
  • Standardize processes across brands
  • Automate quote processes for new business
  • Rapidly deploy across brands


  • 50% reduction in development costs
  • Seamless, secure integration across internal and partner websites
  • Common core processes promote one-company-to-the-customer experience
  • Positive response from brokers and direct customers
  • Reusable assets enable accelerated delivery schedule