Using Customer Lifetime Value to Build Profitable Customer Relationships

Complete audio transcript of "Using Customer Lifetime Value to Build Profitable Customer Relationships" podcast moderated by: Russell Keziere

As a communications service provider you know that all customers are not created equal. Web self-service is becoming increasingly important, and your customers are increasingly demanding more personalized and relevant experiences, yet only the smallest portion of your customer base represents the majority of your revenue. You need to invest wisely in order to build trusted, lifelong and profitable relationships with your most valued customers. To do so, you must evaluate individual subscribers in terms of their overall profitability, both now and in the future.

Tom Erskine and Rob Walker of Pegasystems are joined by Jeriad Zoghby, Accenture Interactive, to discuss the importance of understanding customer lifetime value and the impact it can have on future investments in your customer portfolio.