Timing Customer Interactions to Perfection
At a Pega and Adqura roundtable, marketing executives from some of the UK’s leading brands discussed the challenges facing marketers in striking the right tone, frequency and medium of communication to customers on their journey to purchase. Download this write-up to read how organizations approach this challenge by adapting both culture and technology and realize significant benefits when they get the timing right.
Product Area: Marketing
Topic: Marketing Automation