Return of the Silver Surfers
Silver surfers—people age 65 and over who use digital technology in their daily lives—are shattering myths about seniors’ use of eHealth, how they value it and what they expect of a technology-enabled health system, reveals the 2016 Accenture Consumer Survey on Patient Engagement. Seniors are a major market segment for both health payers and providers and their use of eHealth for health management can lead to healthier behaviors and better health outcomes. Join us to learn more about tech-savvy seniors and how engaging them as digital health consumers – through marketing, sales and customer service – can help drive up revenue, improve customer service, and decrease costs.
Dr. Mark Boxer, EVP and Global CIO of Cigna, explores how the new healthcare consumer drives a new orientation on IT strategy, forces organizations to redefine the way they engage their customers and changes the manner in which they operate within the broader healthcare ecosystem. Watch the video