Rethink Your Approach to Digital Strategy: Experiment and Engage
The intersection between customer desires and digitally inspired solutions can be hard to identify initially and will certainly change constantly. This is why digital strategies must emerge from experiments and learning. Download Rethink Your Approach to Digital Strategy: Experiment and Engage from MIT Sloan Center for Information Systems Research (MIT CISR) to learn how to implement a digital strategy around experimentation and engagement.
Copyright © Massachusetts Institute of Technology, 2019. This work was created by MIT's Sloan Center for Systems Research (MIT CISR).
Product Area: Customer Service
Topic: Customer Experience
Challenge: Customer Engagement