PW 2014 Presentation: Product Lifecycle Management & Sales Operations Excellence Panel with CareFirst BCBS and Fallon Community Health Plan

JEROME MATHIAS, DIRECTOR, SALES APPLICATIONS DEVELOPMENT AND SUPPORT, CAREFIRST BLUECROSS BLUESHIELD
MILISSA OBARA, DIRECTOR, PRODUCT MANAGEMENT, FALLON COMMUNITY HEALTH PLAN

Despite difficulties with the launch of HealthCare.gov, there is no doubt that choosing healthcare coverage is going retail, and that all types of purchasers now demand omni-channel access, mobility, ease-of-use and personalization in their sales transactions. Hear from organizations achieving quick time to value by leveraging Pega technology to power their sales operations, manage their products, and enhance the sales experience across broker portals, mobile applications and health insurance exchanges.

In this session you will learn:

  • How GSPM has been leveraged to rapidly improve the sales experience across established and new marketplaces
  • The importance of product lifecycle management and how PCS drives regulatory compliance and retail sales success
  • What these leaders will be doing next to drive innovation and differentiation into their sales and product offerings