PW 2014 Presentation: Business Agility: How EE is Organizing the Business to Build for Change

LEANA KIELKOWICZ, HEAD OF INBOUND CAMPAIGN STRATEGY & DELIVERY, EE
MANOJ PARMAR, HEAD OF CAMPAIGN ANALYTICS, EE

In order to be able to take the lead in a rapidly changing and competitive market, EE had to massively reduce time to market for new customer products and services. They have achieved this through significant business optimizations and leveraging the capabilities of Pega’s Decisioning technology.

In this session you will learn:

  • How to have business control of time-critical, marketing-led deliverables
  • Unambiguous and measureable links between software capabilities and commercial benefits
  • Strong governance that ensures all stakeholders are engaged and held accountable