PW 2013 Presentation: How EE is Leveraging Pega Decision Engine to Deliver their Retention Strategy

EE takes pride in being the market leading Network Provider in the UK. Their journey to achieve this accolade has been a challenging and exciting one. EE will share their experiences from the last 5 years on how real-time decisioning has enabled them to truly understand the value of a controlled but agile retention strategy. You will see how EE has taken their Frontline agents with them on this journey and what this means for their customers.

  • How real-time decisioning has enabled EE’s retention strategy
  • Recommendations on where to start and lessons they have learned along the way
  • The benefits realized through the use of the decisioning hub