PW 2011 Presentation: Pega Decision Management to Optimize Customer Experience and Lifetime Value
Join us for a whirlwind tour of how decision management can be used to optimize customer experience while at the same time maximizing customer lifetime value.
In this session you will learn about:
- The Customer and Agent Experience: How both agents and customers can experience Next Best Action recommendations driven by decisioning, through a number of decisioning enabled frameworks (i.e. cross sell, retention and collections)
- The Business Experience: How the business can design, manage, monitor and control Next Best Action strategies, including the latest set of decision management and predictive analytics tools that are being introduced into PRPC
- The Client Experience: How major brands worldwide use decisioning to optimize customer experience and drive profits