The Power of Color Infographic - How Decisioning and Analytics Brings Colorful Customer Centricity to your Banks
Banks try to make the best matches for bundles and offerings to those segments so that they can increase revenue and maintain or improve wallet share against a rapidly changing landscape of competitors and consumer value perception.
However, dealing with averages means that they are unable to really answer questions about their customers such as: Which ones are the most
profitable? Which ones will accept their offers?
It also means that they have to define and implement average customer processes and actions because they cannot be sure to match marketing, sales or customer service action against a specific customer’s needs.