Pharma Social Media Customer Care: How to Leverage the World’s Largest Focus Group (Presentation)

Phil Bauman, Social Media Strategist from C3i Solutions shares how social media poses a unique set of challenges for Pharma, from the identification of adverse events to FDA restrictions on marketing that limit the engagement potential. He outlines the business values of social media and demonstrates how to plan, strategize, and implement the processes in order to make sense of the data, and turn it into useful information for decision-making while complying with regulations.


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