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PegaWorld iNspire 2020: Why Real-Time Really Matters in One-to-One Engagement (Video)

Staying relevant is harder than ever. Decades of irrelevant messages have trained customers to ignore organizations and question the value of their outreach. By focusing on relevance, customer experience (CX) pros have begun to rebuild their customer relationships – but how relevant can they be, making decisions with stale data?

Join us as we discuss why real time really matters in one-to-one engagement. We'll explore how disruptive companies are raising the bar for customer experience right now, by leveraging AI to power millions of decisions per day, for hundreds of thousands of customers, across dozens of channels – all in less than 200 milliseconds.


Industry: Cross-Industry Product Area: Customer Decision Hub Product Area: Marketing Topic: AI and Decisioning Topic: Customer Engagement Topic: PegaWorld Challenge: 1-to-1 Marketing Challenge: Customer Engagement Challenge: Customer Lifetime Value

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