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PegaWorld iNspire 2020: An Agile Approach to Relationship Banking (Video)

During these uncertain times, helping customers improve their daily lives is more important than ever. When all the rules suddenly change, financial institutions must play a key role in steadying the ship. In today's day and age, that means embracing empathy. Join us as we discuss how a Cincinnati-based bank uses a next-best-action approach to deliver on their promise of putting the customer first. Well even share tips you can use to get new actions to market faster than ever.


Challenge: 1-to-1 Marketing Challenge: Customer Engagement Challenge: Customer Lifetime Value Product Area: Customer Decision Hub Product Area: Marketing Topic: AI and Decisioning Topic: PegaWorld

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