Skip to main content
close Search
Close search

We'd prefer it if you saw us at our best.

Pega.com is not optimized for Internet Explorer. For the optimal experience, please use:

Close Deprecation Notice

Presentation

PegaWorld 2019: BT’s world-class lifecycle management & omni-channel decisioning

Download Now

BT Consumer is on a mission to re-invent themselves as a personal & local brand, with world-class Customer Lifecycle Management. The only way we can succeed (and grow our bottom-line) is with a step-change in our engagement capabilities – transforming how we interact with existing customers, and how we acquire and develop new relationships. In this session, BT will describe how implementing Pega’s always-on, next-best-conversation approach has given them a critical competitive advantage, enabling the company to live up to its brand promise. We will highlight the crucial organisational transformations required for implementation across multiple brands, in a cross-group programme - and showcase the results to-date, earned by leveraging AI and machine learning across a wide array of channels and touch-points.


Tags

Related Resources

PegaWorld iNspire 2021

Virtual Event

PegaWorld iNspire | May 4, 2021

We’re bringing you the most iNnovative tools, ideas, and success stories to get you up to speed – all in a convenient virtual format.

Learn more
Pega Infinity

Pega Infinity™

We’ve brought together customer engagement and digital process automation in one unified portfolio, powered by our visionary no-code platform.

Explore Pega Infinity