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PegaWorld 2019: BT’s world-class lifecycle management & omni-channel decisioning

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BT Consumer is on a mission to re-invent themselves as a personal & local brand, with world-class Customer Lifecycle Management. The only way we can succeed (and grow our bottom-line) is with a step-change in our engagement capabilities – transforming how we interact with existing customers, and how we acquire and develop new relationships. In this session, BT will describe how implementing Pega’s always-on, next-best-conversation approach has given them a critical competitive advantage, enabling the company to live up to its brand promise. We will highlight the crucial organisational transformations required for implementation across multiple brands, in a cross-group programme - and showcase the results to-date, earned by leveraging AI and machine learning across a wide array of channels and touch-points.


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