PegaWorld 2018: Santander UK Brings 1:1 Personalized Customer Engagement to Life (Presentation)
The Santander Way is clear: keep it simple, personal, and fair -- always. Santander's key ingredient to delivering on these principles: Pega's marketing solution. Join this session to learn how Santander uses a sophisticated 1:1 customer-centric engagement model. The discussion will highlight where Santander is in the customer journey today, the roadmap and implementation strategy, and why the Bank ultimately chose Pega to lead the way to amplify customer satisfaction with every touch.