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PegaWorld 2018: Revolutionizing Customer Retention: How Foxtel Drove Up Retention Rates and Reduced Costs (Video)

In just 7 weeks Foxtel has revolutionized their retention organization enabling four call centres to increase retention rates while reducing offer costs. Understand how Foxtel is effectively targeting and personalizing their retention offers and providing a consistent message to their customers.


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Product Area: Marketing Topic: AI and Decisioning Topic: Personalized Customer Experiences Industry: Communications Service Providers
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