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PegaWorld 2018: Fifth Third Bank Redefines the Future of Marketing, Now (Video)

Fifth Third Bank has a vision: redefine the future of marketing - now - in order to effectively meet ever-evolving customer needs. To make this a reality, the Bank partnered with Pega to expand inbound marketing activities and transition outbound marketing capabilities. Learn how the Bank can now seamlessly engage with customers through any channel - whether online or in person - to deliver a consistent customer experience - all powered by Pega's unique decisioning engine.


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Industry: Financial Services Product Area: Marketing Topic: PegaWorld Topic: Personalized Customer Experiences

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