PegaWorld 2018: Bringing the Customer Journey to Life with Pega Marketing at Blue Cross Blue Shield of Arizona (Video)
Hear how Blue Cross Blue Shield of Arizona (BCBSAZ) used Pega Marketing to realize its vision of personalized, omni-channel, customer journeys. Get behind the scenes and learn how BCBSAZ fulfilled its vision, including its selection and deployment of Pega Marketing and the roll-out of campaigns across user types (customers, prospects and staff) and engagement channels. Discover the value of understanding your customer journeys, what BCBSAZ has done to elevate theirs, and where they are looking to apply Pega Marketing to personalize and transform the end-to-end customer journey - not just sales.
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