PegaWorld 2017: Optus: Delivering Increased Conversion Rates and Sales Value through a Consistent Customer Conversation Across Channels (Presentation)

The Optus NBA program optimizes customers’ needs and Optus’s business goals through using real-time behavioral analytics and real-time forecasts of business benefits. By synchronizing on-line and off-line channels, Optus is extending its ability to interact with customers in their channel of choice with offers that add value to each and every interaction.