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PegaWorld 2017: How RBS Uses Decisioning and Analytics to Make Banking Personal for Today's Customer (Video)

RBS makes banking personal for every customer with an Always-On Customer Brain that delivers timely, contextual, and relevant interactions every time. This platform has now scaled across 9 channels, 7 brands, 17 million customers, multiple journeys and products – and there is a lot more to come!! In this session, Christian Nelissen, the “Data Guy” from RBS, will share pragmatic insights about managing the organisational, technical and operational aspects of the huge cultural transformation that it takes to deliver this vision.


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Industry: Financial Services Product Area: Marketing Solution Area: 1-to-1 Marketing Solution Area: Customer Engagement Topic: AI and Decisioning Topic: PegaWorld

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