PegaWorld 2017: The Four Keys to Unlocking Marketing Success (Presentation)

Marketing can be the difference between success and failure of a brand. In this thought provoking presentation, speaker Drew Neisser explains how to think about organizations as brands, as well as the four traits of great marketers he’s distilled from more than 200 interviews with Chief Marketing Officers. Neisser provides high-profile, real-world examples of these traits in action and why they are essential to just about anyone who wants to push their career forward.