PegaWorld 2017: Accenture - Turnkey Solution from Accenture help Etisalat and Oi Optimize Customer Value with Minimal Staff and Costs (Presentation)

Successful sales requires you to identify those moments when a customer is receptive to an offer, across any channel, inbound, owned digital or paid digital—and then act while the moment is hot, with an offer that is relevant. This can be difficult without the right tools and resources to provide the upfront planning and analysis. Attendees to this session will learn how, based on proven work with Etisalat and Oi, Accenture and Pega created a new service that provides the skilled resources and best practices required to operate a customer-centric, analytics-driven marketing capability.