Pegaworld 2016: The World Economic Forum - Rethinking Personal Data (Video)

In today's world of big data, everyone and everything is becoming linked in a fabric of complex social and technical relationships. To balance the use of data in a manner that both creates value yet protects the rights and needs of individuals, new approaches are needed. New ways need to be found to effectively engage individuals, focus on the context in which data is used and that strengthen trust and accountability.