Pegaworld 2016: Use Your Data for Customer Journey Mapping (Presentation)

How are you identifying the experiences and frustrations of your customers? Techniques like customer journey mapping can tell the story of a customer's experience, from initial contact, through engagement, and into a long-term relationship. In this panel discussion, we'll explore how, by collecting data and taking into account the entire customer journey, you can gain insights and guide strategies for improving your customer experience.