Skip to main content

We'd prefer it if you saw us at our best. is not optimized for Internet Explorer. For the optimal experience, please use:

Close Deprecation Notice


Pegaworld 2016: TCS: Sustaining Growth through Centralized Decisioning in an Omni-Channel Environment at Elisa (Video)

“There was a close functionality between what Pega SAI (sales automation for insurance) provides, and what the agency management situation required… Out of the box every agent who used it said it was a simple and intuitive system."

    – Suresh Ramaswami, Leader - Transformation, Technology, Innovation, TCS

Elisa's journey with decisioning started in 2009 with inbound channels leveraging Chordiant Decision Management. Elisa started with Web Best Offer to drive online sales going on to utilization of Chordiant Recommendation Advisor in win-back and customer care functions. The next phase involved leveraging Pega Next Best Action Marketing for outbound marketing. This session elaborates on how Elisa is transforming decisioning to drive customer experience and improve customer value.


Industry: Life Sciences Product Area: Customer Decision Hub Product Area: Marketing Topic: AI and Decisioning Topic: PegaWorld Topic: Personalized Customer Experiences

Related Resources

Best of Pega

Recommended research & insights

See what’s new, what’s next, and what’s trending right now.

Browse collection
Why Pega

Why Pega?

Uniquely powerful software isn’t the only thing that sets us apart.

Find out more