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Pegaworld 2016: TCS: Sustaining Growth through Centralized Decisioning in an Omni-Channel Environment at Elisa (Video)

“There was a close functionality between what Pega SAI (sales automation for insurance) provides, and what the agency management situation required… Out of the box every agent who used it said it was a simple and intuitive system."

    – Suresh Ramaswami, Leader - Transformation, Technology, Innovation, TCS

Elisa's journey with decisioning started in 2009 with inbound channels leveraging Chordiant Decision Management. Elisa started with Web Best Offer to drive online sales going on to utilization of Chordiant Recommendation Advisor in win-back and customer care functions. The next phase involved leveraging Pega Next Best Action Marketing for outbound marketing. This session elaborates on how Elisa is transforming decisioning to drive customer experience and improve customer value.

Tags

Industry: Life Sciences Product Area: Customer Decision Hub Product Area: Marketing Topic: AI and Decisioning Topic: PegaWorld Topic: Personalized Customer Experiences

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