Pegaworld 2016: Panel: Can Personalized Marketing Improve Customer Experience? Absolutely! (Video)
Join us for a panel session comprised of Pega Marketing and Decision Hub customers who have used personalization to improved customer interactions. The panelists will discuss their journey to improve customer experience using one-to-one marketing, personalization and next-best-action capabilities delivered via decision hub technology. We'll explore the tangible benefits from leveraging contextual data, executing in real-time and continuously engaging their customers with relevant messages and offers.