Pegaworld 2016: Next Generation Decisioning at British Gas – The What, When, and How (Presentation)

In this session, Steve Thomas and Jo Allen from British Gas will talk next-level details around “how” the company is executing their marketing and customer experience transformation, using Pega for Next Generation Decisioning. They’ll discuss real-world execution, planning, and delivery; from data and channels, to the associated phases, people, partners, and processes. The audience will learn that sometimes to move forward - you first need to take a step back – and make some foundational changes.