PegaWORLD 2015: "Show me the Money" - The Secrets to Accelerate Decisioning Programs (Presentation)

Join us for a panel session comprised of Pega Marketing customers who have worked with Comet to deliver a world class Decisioning solution. The panelists will discuss the enterprise vision for customer value management which is as follows: Deliver a centralized decisioning capability to influence every customer interaction through every channel, managing customers by life time value and churn risk and continuously execute our context aware marketing, customer and channel operational strategies across all inbound and outbound channels.


  • Pete Avery, Practice Director, Comet Global Consulting
  • Jess Miller, Director of Retention, DirecTV
  • Suzanne Woolley, Head of Customer Base Management, Everything Everywhere
  • Andrew McMullen, Director of Customer Analytics & Decisioning, Royal Bank of Scotland
  • Ashley Wyant, Vice President, Decision Platform and Analytics, Fifth Third Bank
  • Tony Maldonado, VP Retention & Customer Lifecycle Management, Cox Communications


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