PegaWORLD 2015: Making the LINK for Customer Success at MGEN (Presentation)
Providing health coverage to nearly 4 million French citizens, MGEN is leveraging Pega to improve sales and customer retention, applying technology across the customer journey in an industry that is rapidly becoming retail. Called LINK, Pega connects MGEN’s systems and channels, providing CSRs with composite customer profiles and guiding them to deliver personalized service. Hear about LINK’s customer service success and about how it also helps MGEN coordinate sales activities across its call centers and field offices to support customers through increasingly complex and compressed sales periods.
- Samuel Pichot, Director, Organization and Customer Management, MGEN
- Alain Le Garrec, Marketing Manager, MGEN