PegaWORLD 2015: General Motors is Bringing Business Driven Decision Management to the Center Stage of Telematics (Presentation)

Customers are connecting with companies in more ways than ever before. Customers are also expecting companies to have the capabilities and flexibility to treat them as individuals and understand their needs and history with the company. OnStar Corporation, a subsidiary of GM, has been utilizing Business Driven Decision Management to meet these expectations for the last 4 years. In 2015 they have moved Decision Management from a back-end support system to center stage with the migration to Pega. The partnership between business and IT has allowed them to move faster than ever before.


  • Travis Bradburn, PMP OnStar – Manager Technology Enablement Group, GM/OnStar
  • Todd Herderick, Development Manager CRM, GM/OnStar


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