PegaWORLD 2015: The Age of Un-Marketing - Drive Contextual Marketing Not Just a Campaign (Presentation)

It is safe to say that customers today do not want to be "marketed". When they are they have absolute control to switch companies in a split second. How do organizations shift and engage the customer with contextual marketing not just campaigns? Join us to see how to become un-marketers and learn:

  • Why customer service and marketers need to be BFFs
  • How it drives deeper relationships and drives revenue
  • Why marketers struggle with the new age of the customer
  • How to get started today

  • Speaker(s):

    • Ed Burek, Director of Marketing, Pegasystems