Pega Next-Best-Action Marketing for Healthcare
Optimize Your Customer Strategies across Marketing, Sales and Service
Healthcare organizations face a radically altered business landscape. Customers are demanding personalized service. Profit margins are being squeezed by complex regulation. Payers must deliver differentiated and efficient offers and service in order to successfully acquire, engage, and retain customers, including members, patients and providers.
Pega Next-Best-Action Marketing can revolutionize your marketing, sales and service strategies, turning every interaction into an opportunity to grow value for your customer and your company.
Going far beyond a streamlined healthcare management system, Next-Best-Action Marketing leverages sophisticated analytics and real-time decisioning to dynamically recommend the most relevant offer or action that effectively balances customer needs with business objectives. Across every inbound and outbound channel, healthcare payers can deliver intelligent and coordinated interactions that inspire new levels of customer loyaltyand retention, increase operational efficiency and drive unprecedented marketing returns.