Pega Marketing for Retail Banking

Pega delivers the next best action in real time, enabling banks to deliver on the promise of personalized customer engagements by providing the right offer or content at the right time and the right place.


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Pega Marketing helps banks deliver on the promise of personalized customer engagements. By tailoring to each interaction, Pega Marketing boosts customer lifetime value and share of wallet. Pega gives you complete control over the strategies and analytics that drive your customer journey.

With Pega, you can move beyond segmentation and campaigns to manage customer relationships across inbound and outbound channels. By analyzing all available customer data and each situation, Pega delivers the next best action in real time so you can provide the right offer or content at the right time and the right place. You can easily assemble strategies that use predictive models across the customer journey, self-learning algorithms that improve with each interaction, and an actionable combination of big data and little data.

With the ability to test, simulate, monitor, and deploy changes in real time, you could optimize your marketing decisions on the fly. Pega lets you change as your business evolves and empowers you to run on the cloud, on premise, or a mixture of the two. With Pega Marketing, banks can deliver the right offers across all channels, cross-sell more effectively, and execute the right retention strategies to your connected customers. That's how Pega delivers the right context for any interaction in any channel to increase value across every phase of a customer's journey.

Our world is constantly changing. Only Pega lets you build for change.