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Pega Marketing Geofencing for Precision Engagement

Watch this video now to see how you can “Trigger Timely & Precise Actions” using Pega Marketing Geofencing to provide memorable experiences - in the right place at the right time. Alert customers about special offers, provide personalized messages, and indicate services that are only minutes away, or inform customers that support is nearby and on the way.


Transcript:

Businesses may know when some customers enter a store or branch, but what if they could identify each specific customer? And what if they know when they're in the vicinity

With Pega Marketing, business people can define geographic hotspots and alert customers in real time as they enter or leave or remain in a defined geographic area. To be highly relevant, businesses should engage with customers when they have something very meaningful to communicate, which provides value and which results in memorable customer experience.

With Pega Geofencing, businesses can alert customers about special offers, provide personalized messages, indicate services that are only minutes away, or inform customers that support is nearby and on the way. Business users pick from a predefined library of geo-fences or create their own.

For example, suppose you have a new store, and you want to alert your customers that are within a certain number of miles from that store, maybe five miles from it. Or maybe, once you zoom in, you realize you want to be sure to include a critical area just outside the boundary you've just defined. No problem. Just drag out and capture it. Then, with easy-to-use, drag-and-drop functionality, you can simply add a geo-fence filter to a Pega industry-leading next best action decision strategy and, with just a few additional clicks, pick the exact geo-fences that apply to this real-time customer engagement strategy.

With Pega Geofencing, any business user can easily add more precision and relevance to their marketing efforts, providing timely and memorable experiences to customers in the right place at the right time. To find out more about how to make all of your customer experience efforts real-time, contextual, and personalized, visit Pega.com/marketing. Our world is constantly changing. Only Pega lets you build for change.


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