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Data Sheet

Pega Marketing for Communications

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Traditional campaign management tactics inundate customers with irrelevant and inconsistent offers and experiences. The result is unhappy customers, low offer conversion rates and excessive customer churn. Simply automating outbound marketing is no longer sufficient in today’s customer-driven world.


Pega Marketing for Communications brings together inbound, outbound and event-based marketing to deliver engaging communications across all channels and devices. Move beyond transactional messaging to a real-time conversation with your customers by delivering the right message, at the right moment, via the right channel.


Industry: Communications Service Providers Product Area: Marketing Solution Area: 1-to-1 Marketing Solution Area: Customer Lifetime Value Topic: Personalized Customer Experiences

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