Pega Big Data Support
Today’s businesses operate in a fiercely competitive world with explosive growth of data variety, volume and complexity. Business users want to leverage traditional structured interaction data from transactional systems, but also supplement it with semi-structured and unstructured data from email, websites, social media, call detail records, and various other sources. Businesses who are able to incorporate valuable customer insights by leveraging all data sources will gain significant competitive advantages over those who cannot.
Big Data platforms such as Hadoop are superior technologies for storing and processing massive amounts of unstructured data. Pega interfaces directly with Big Data solutions such as Hadoop HDFS, HBase, and Cassandra to fuel the analytics and decision management in industry leading Customer Decision Hub.
Challenge: Customer Engagement
Product Area: Customer Decision Hub
Topic: Artificial Intelligence