PDC Video: The Future of Customer Engagement
Pega Developers Conference 2013
- Dr. Rob Walker, Vice President, Decision Management & Analytics, Pegasystems
- Saleem Abdelsayed, Senior Director, Product Management, Marketing and Decisioning, Pegasystems
Customers interact with companies through an increasingly complex number of channels. They expect those companies to understand them whenever, wherever, and however they contact them. In his keynote, Rob will discuss Pega's capabilities to design and execute intelligent omni-channel customer strategies, leveraging predictive analytics and decisioning in support of marketing, sales and service.