Analyst Report

Ovum Decision Matrix: Selecting a Customer Engagement Platform, 2018–19

Ovum selected Pega as the market leader in their 2018 “Selecting a Customer Engagement Platform” Decision Matrix – with Pega earning the highest combined scores across all technology categories, and a #1 overall CEP ranking.

The report evaluated 11 vendors across six customer engagement criteria, including: Real-time Engagement & Orchestration, Marketing, Sales, Service, Commerce & Billing Support, Intelligence & Automation, Security & Compliance, Unified Data Management, and Infrastructure & Integration.


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