Next Generation Decisioning at British Gas
"To us, the benefits are incredibly clear. By having personalized, relevant and timely offers, we’re able to dramatically improve the customer experience. We’ve seen a 20% uplift in offer conversion rate, just in phase one."
– Jo Allen, Business Lead - Next Generation Decisioning, British Gas
As the company grew, it was difficult to keep technology and business operations integrated – which often led to customers becoming frustrated, or disengaged. That situation needed to change.
- 5-Month Pega Marketing Implementation
- Integration of All Customer Channels & Strategy
- 20% Increase In Offer Conversion Rates
- 86% Reduction in Data Latency for Call-Center & Web
- 96% Reduction in Data Latency for Campaigns
Learn more about Pega Marketing