Next Best Action in an Omnichannel Environment

Marketing constantly evolves, but amazingly when organizations think about direct marketing it usually still starts with a list. Whilst a list using sophisticated predictive analytics is better, it's a list all the same. Read our complimentary report in conjunction with EFMA to see why direct marketing that starts with the individual, not a list, helps organizations:

  • Anticipate what's right for their customers
  • Have communications that are always relevant and timely
  • Arbitrate the best offer for the business outcome sought