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eBook

Next-Best-Action Marketing: A Customer Centric Approach

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This eBook discusses a new approach to customer communications called Next-Best-Action (N-B-A) marketing that can yield significantly more effective results. This eBook is an executive summary document. See the full white paper, Next-Best-Action Marketing for additional details on this topic.


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Product Area: Customer Service Product Area: Marketing Topic: Customer Service Topic: Personalized Customer Experiences Topic: AI and Decisioning

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