New Ways to Engage Your Customers
Make loyal customers feel as valued as your first customer. Hitting the sweet spot of right message, context, channel and time, Pega connects Big Data stores in social, internal systems and connected devices with what a customer is doing right now. Use actionable analytics to anticipate customer needs and respond with the next best action in real time – driven by the nuances of your industry.
Observe the most powerful entities in your world— customers. Powerful in that they can be your greatest advocates or your greatest critics, and they could switch at disorienting speed. They can try something new if intrigued or bored, expand a relationship with your brand if so moved, or break inertia and switch to a competitor. One of many. Flip the script with Pega.
Pega marketing applications work smarter because they're grounded in your customers. Your marketing becomes more effective because it's personalized, hitting the sweet spot of the right message, context, channel, and time. Pega connects big data, social, internal systems, and connected devices with what a customer is doing right now. It provides actionable analytics that anticipate customer needs and respond with the next best action in real time, driven by the nuances of your industry.
Pega's omni-channel hub lets you design once and deliver anywhere on mobile, tablet, desktop, and through your customer service reps, all to ensure a consistent customer experience. All this intelligence is easily integrated into your current marketing systems, both inbound and outbound. For one of the largest telecom companies in the US, Pega predicts customer churn, calculates a the retention budget, and recommends offers in real time. The result? A 30% reduction in retention costs.
Pega marketing applications run on the Pega 7 platform, on the cloud, or in your own data centers. This gives your marketers the speed and flexibility to change strategies, test programs, and design new ways to engage with these powerful, valuable entities— your customers. Our world is constantly changing, only Pega lets you build for change.
Product Area: Marketing
Topic: Marketing Automation