Marketing Data Sheet for Personalized Customer Engagement


Today customers are more empowered than ever before. Customers have high expectations – they want a contextual, relevant, trustworthy, and consistent experience on all channels, but large organizations cannot meet their needs in a profitable manner due to marketing constraints and customer complexity.


Pega Marketing delivers on the promise of optimizing customer value by providing a balance between what the customers expect, and what the business is trying to achieve. Pega Marketing delivers customer-centric interactions that lead to greater engagement, consistent messaging with increased customer value across all phases of a customer’s journey.