Improving Design and Delivery of Omni-channel Patient Adherence (Presentation)

The conventional models for engaging customers in Life Sciences and Healthcare are changing dramatically, and driving major industry challenges. With the shift from product-centricity to patient-centricity, the importance of leveraging the “always on” patient communication channels of choice, has never been greater. Choosing a scalable solution that will empower a comprehensive patient-centered program and safeguard against a gauntlet of regulation is a daunting task, as no two patient disease journeys and program support requirements are the same.