How Fallon Reshaped Customer Interactions Through Sales Transformation (PW14)

FRANK BARRESI, VICE PRESIDENT AND CIO, FALLON COMMUNITY HEALTH
SRIRAJ RAJARAM, PRACTICE LEADER – PROCESS AND DATA, COGNIZANT TECHNOLOGY SOLUTIONS

Digitization is at the heart of business - reshaping interactions, rewiring environments and rewriting the competitive landscape. The new "digital normal" has an ionizing effect resulting in the rise of new leaders while propagating established players towards extinction. As the healthcare industry undergoes landmark transformation, the need is greater than ever for players to be responsive to customer needs, government regulations and rise above competitive threats.

In this session you will learn:

  • About the Code Halo's concept and its impact on the "digital normal"
  • About Fallon's digital journey
  • How Fallon leveraged Pega's iBPM to deliver differentiated sales transformation