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How CSPs Can Drive Results With Real-time 1:1 Marketing

The digital wave has transformed business for communications service providers (CSPs). Nearly everyone on the planet now owns at least one communications device or service, and competition is increasing. The most successful CSPs are delivering a personalized, frictionless experience that anticipates what customers want, and when they want it.

Learn how CSPs of all sizes, in any market – and with any level of knowledge, experience, and resources – can begin now to transform customer acquisition, value optimization, and retention. In this session, you’ll hear how UAE wireless leader Etisalat implemented an innovative managed service operating model that allows the company to leverage sophisticated marketing technology from Pega, expertise ‘as a service’ from Accenture – while minimizing upfront investment and risk to drive outstanding results:

  • 15% increase in ARPU across offers
  • 250% uplift of accepted offers
  • 7% uplift in SMS outbound offers
  • New offers and products can launch in two hours
  • Multiple systems reduced to one Pega system, reducing AHT
  • One view of customers across channels

Learn more about Pega Marketing for Communications.


Industry: Communications Service Providers Product Area: Marketing Topic: AI and Decisioning Topic: Personalized Customer Experiences

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