Go Beyond the Campaign with Pega Marketing

Pega's revolutionary Next-Best-Action predictively delivers customer-centric offers that lead to greater engagement, frictionless messaging, revenue, and profits. We help organizations move beyond segmentation and the campaign because our approach manages customer relationships across inbound and outbound channels. Pega constantly evaluates the customer situation with predictive models and your business goals to dynamically recommend the most relevant action, offer, content and channel. With Pega Next-Best-Action, you can take advantage of every dealing or conversation to proactively interact with your customer to build optimized lifetime value.